After visiting your project page backers should have a clear sense of:
a) What is your project as all about.
b) How you will bring your project to life.
c) How the funds collected will be used.
d) The identities of the people on your team (if you have one).

Also, your project page should tell your story and include an eye-catching project image or video, and some attractive rewards.
The more information you share, the more you will earn your backers’ trust.