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Introduction
Barnes and Noble is one of the biggest booksellers in the United States. The company was originated in the 19th... moreIntroduction
Barnes and Noble is one of the biggest booksellers in the United States. The company was originated in the 19th century, and was created out of the amalgamation of Barnes and Noble and Noble companies. The distinctive feature of this enterprise was the fact that it was originally managed by the booksellers, who knew the nuances of business and managed to incorporate their knowledge into the company. the company is perceived as a leader in American bookselling industry, as it managed to revolutionize this business and adjust towards the changing consumer demand. It opened the first store in New York in 1917 and in 1992 the world saw its first superstore.
Currently, the company owns B. Dalton bookstores which are mainly situated in the large malls, Sterling Publishing, has 74% of interest in calendar club, and has a website. In 1997, Barnes and Noble announces about their desire to become the largest Internet access provider and their decision to launch the website. In March 1997, the world saw Barnesnoble.com, which has become one of the most frequently visited websites and the fourth largest retailer. The company has 798 stores, 85 of which work under B. Dalton name.
Statement of Scope
The feature, how to run plagiarism check on google docs which makes Barnes and Noble totally disparate from other booksellers, is its ability to adjust towards the Internet age. The company, which theoretically, had to decline in the epoch of digital technologies managed to succeed and preserve its consumers.
The research is aimed in focusing how Barnes and Noble has managed to survive the internet age while its competitors, like Borders has crumbled. The problem of the companies nowadays is understanding what steps have to be done in order to preserve the steady place on the market and transform one’s business to the web demands. In order to understand how Barnes and Noble achieved success, the literature analysis will be conducted in order to reveal the details of the strategies, taken by the enterprise.
Demonstration of Outcomes
The book industry undergoes crucial transformations, related towards the wide application of the internet and increase of online books. The company turns to be obliged to alter its usual business strategy. The analysis of the literature sources manifests that the secret of Barnes and Noble’s success lies in the company’s ability to keep up with the progress and introduce the timely changes, which assist not only to save the enterprise from numerous competitors, but also grant it the loyalty of the clients. The company forecasted the popularity of Internet in the late 20th century and introduced the timely steps, like opening a website for the clients, and simultaneously signaled its readiness towards changes in business. Stephen Wunker in his article discusses the case and states that Barnes and Noble distinction lies in the ability to move ahead boldly using four major strategies: competing with its legacy business focusing on the target audience, experimenting constantly, and staying humble about the issues, which could be known.
It is necessary to state that despite the efficient steps, which the company has already conducted in order to survive the competition within the field, it still needs new and innovative steps, which might assist it to continue its growth and further development. Currently, the company did not manage to obtain similar Internet sales revenues, as its major competitor Amazon and experienced a wide number of problems during the last years. The situation exhibits that there exists a space for the advancement and development and the MBA knowledge, obtained in the course of studies may exhibit the new direction for this enterprise.
One of the recommendations is analyzing the sales and consider the major stake of clients, which bring the company the main revenue. The strategy will be based on this particular kind of clients. For instance, if they are children then, the stores could be equipped with special kids spaces with toys, carpets, and colorful sofas. If the sales are obtained mainly from certain genre of books, the company will increase the number of books in this direction.
Another recommendation might concern signing the contracts with the authors and obtaining the right to sell the books and online versions first. It might provide the company extra competition bonuses and attract the readers.
Researching the issue of internet competition and considering the strategies, which could allow Barnes and Noble to occupy the leading place in the area is a complex and responsible task. It demands evaluating the theoretical sources and considering the possibility of their application on practice. In order to complete this assignment, it will be necessary to indulge in the research and analysis of the bookselling business, evaluate the revenues of the company, compare its financial results, got in the course of the years. Obtaining... less
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